Experience & Expertise


James McGeoch

Managing Director

James McGeoch

Managing Director, Ornatec International Consultancy (Beijing) Co., Ltd.
Managing Director, McGeoch's Birkdale Nursery Pty. Ltd. (Australia)

James brings over 48 years horticultural/agricultural and 28 years exporting experience to the company. Since 1982, he has been Managing Director of McGeoch's Birkdale Nursery (Australia) which operated Birkdale Nursery from 1982-2006. The nursery was a leader in the Australian horticultural industry and well known for its high quality horticultural products and export services throughout Asia, the Middle East and Europe. Also, it was the first in Australia to receive quality assurance certification in 1995. McGeoch’s Birkdale Nursery now operates Emaho Trees (Australia) which currently manages it exports into Asia.


Along with Darren Moseley, James established Birkdale International (insert link to Birkdale International website) in 2005 in Hong Kong, China and Macau and recently sold his interests to Darren, so that he could focus on the development of Ornatec International Consultancy (Beijing) Co., Ltd.

Present Positions:
  • International Landscape Advisor, Zhengdong New District Management Committee
  • Senior Consultant, Shanghai Gardens (Group) Co. Ltd.
  • Senior Advisor, Beijing Floriculture Company
  • Managing Director, McGeoch's Birkdale Nursery, Australia

Past Positions and Professional Activities associated with State & National Governments in Australia:

  • Past Director, Landscape, Plant Material and Nursery Division, Shanghai Shendi Garden Investment and Construction Company Limited (Disney Shanghai)
  • Past Chairman/Director, Birkdale International (HK) Limited
  • Past Director, Birkdale International (Macau) Limited
  • Past Managing Director, Zhuhai Birkdale Nursery Limited
  • Past Chairman, Horticultural Research & Development Corporation of Australia
  • Past Chairman, Joint Rural R&D Corporations of Australia
  • Past Board Member, Australian Horticultural Corporation of Australia
  • Past President, Flower Export Council of Australia
  • Past President, Queensland Nursery Industry Association
  • Past Chairman, Grovely TAFE Horticultural Council
  • Past Chairman, Queensland Industry Training Council for Horticulture (Australia)
  • Past Member, Rural Innovation Advisory Council of Australia (Federal Ministerial appointment)
  • Past Member, Australia Indonesia Horticulture Task Force, Department of Agriculture Forestry & Fisheries Australia

Projects which James has been involved in are:

  • MGM Cotai, Macau: 2016
  • Wynn Palace Casino, Macau: 2016
  • Disneyland Shanghai: 2012-2016
  • Hong Kong Roof Gardens: 2012-2016
  • Caesars Golf Macau: 2008-2009
  • City of Dreams Casino Resort, Macau: 2008-2009
  • Fairlake Luxury Residential Villas, Shanghai: 2003-2009
  • Disneyland Hong Kong: 2002-2006
  • Huadu Center (Bvlgary Hotel, museum, office towers and condominiums), Beijing
  • Fort Bonifacio Global City, Philippines 1997
James has a deep understanding of the complexities of the international market and provides a wealth of knowledge in this arena. He has been based in China for the past 17 years.

Barbara McGeoch


Barbara McGeoch

Director, Ornatec International Consultancy (Beijing) Co., Ltd.
Director, McGeoch's Birkdale Nursery Pty. Ltd. (Australia)
General Manager, Emaho Trees (Australia)

Over 25 years, Barbara has worked with James in developing the company's export business and built a global network of suppliers to ensure that the demanding and diverse requirements of clients throughout Asia and the Middle East are met.

In 2002, she was awarded Entrepreneur of the Year by Femmes Chefs d'Enterprises Mondials at their International Congress in St. Petersburg. In 1999, she received the prestigious Westpac/Australian Institute of Export 'Heroes Award' for outstanding service to Australia's export efforts.

She served for 12 years as a Director of the Export Council of Australia which advocates and promotes Australian exports and raises the awareness of the importance of exporting to Australia's economy.

David Chen

General Manager

David Chen

General Manager, Ornatec International Consultancy (Beijing) Co., Ltd

Over 15 years, David has worked as a lawyer and entrepreneur in foreign direct investment, finance, mergers and acquisitions, international commerce, foreign investment and security service businesses including acting as an editor for CUEB Press since 1998.

He graduated from the Law School of Renmin University in Beijing in 1998 with his Masters Degree in Law and passed the Bar Examination in 2000. In 2005, he graduated from the Business School, Dominican University in Chicago with an MBA degree in finance.

David's involvement in landscaping commenced in 2014, working for some of the most prestigious projects in Beijing.


Our team of highly experienced international professionals, based in China: 

Darren Moseley Richard Coumbe Martin Gilbert Tim Garceau Peter Brauns Chris Miller Edward Wu Frank Lin Peter Lewis Chris Steilberg